A good story can make a difference
To make an impact, your story has to be compelling and entertaining. If it doesn’t trigger your audience’s emotion or rationale, it will not raise awareness for the issue you want to address. So, think of who your audience is and what makes them tick. Then you will know how to get to their hearts and minds.
Tips for a well told story
- tell a true story;
- make it relevant for your audience;
- use a positive tone of voice;
- keep it minimalistic;
- work with images and use concrete words;
- talk about the situation before and after.
Examples of good stories and ‘goodvertising’ can be found on:
Let yourself be inspired!