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Ways of communicating

The list of possible ways of communicating can be endlessly long. Therefore, we made a selection , ranging from very formal to more informal:

  • shareholder meetings;
  • press releases and conferences;
  • public statements;
  • reports;
  • campaigns;
  • product materials;
  • websites;
  • infographics;
  • social media;
  • ambassadors;
  • publications;
  • events;
  • speeches;
  • white papers;
  • personal meetings;
  • stakeholder dialogue;
  • round tables;
  • consultation rounds.

Most of them will be familiar, but some of them might be new. This list helps you to pick the right resources.
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These communication activities are usually handled by different departments. Some of them are more well known in a commercial environment (marketing collateral), while others are used predominantly in the (semi)public domain.

A lot can be learned from each other in this respect, which is necessary as all these actors have to cooperate. Sustainability can in this way improve the internal connectedness.

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