Necessity & Opportunity
Sustainability is both a necessity and an opportunity. It is necessary to manage potential risks and protect the brand value. At the same time it provides chances for revenue growth and cost reductions. More and more companies have shown there is a positive business case for sustainability. But be aware that the opportunities can only be seized when sustainability is integrated in the core business.
Some of the concrete benefits can be:
Sustainable leaders that want to make a positive impact really focus on innovation and competitive advantage to create shared value, while license to operate and risk management are more associated with compliance driven companies.