Sustainability can already be a direct advantage to competitors as it is a requirement in tenders or other purchasing processes. Often the requirements regard carbon emissions, and other green topics, but also social return, diversity and work/life balance are aspects considered.
Sustainable relationships pay off
A second way of gaining advantage is through a better relation with suppliers or clients, because of sustainable activities. Think of community investment, co-creation or partnerships to jointly minimize negative impacts. This can result in loyalty, access to resources and new products or services.