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Methods for influencing

Power of influence

Every company can use its influence to encourage others to have a positive impact or to minimise its negative impact.

Array of resources

There are numerous ways to use this influence. Some of them are listed below:

  • share knowledge and information;
  • start joint programmes;
  • public statements;
  • contractual conditions;
  • partnerships;
  • provide best practices;
  • tender conditions
  • lobbying;
  • commercial benefits;
  • investment decisions;
  • co-creation;
  • stakeholder consultation;
  • collaboration with NGO’s, branch-organisations.


Dialogue or control

The way influence is exerted can differ from open dialogue to control on decisions and activities. An open dialogue fits better with the nature of sustainability. Control can be used as a last resort.

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