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Principles that matter

There is no general consensus about the principles of corporate sustainability as there are so many guidelines and frameworks. This isn’t very helpful in determining what your overall principles could be.

But, looking at most frameworks there are some general principles. Respecting those principles is at the heart of sustainable businesses.

Obvious, but how about daily practice 

Most of the principles are quite straight forward and most of us will agree that they are important. However, do we behave in conformity with those principles? It would be good to ask this question: of yourself, your employees and your stakeholders:

Reflect rather than act

The value of these principles is that they help you reflect on your behaviour and activities, rather than helping you set goals and determine activities. Furthermore, a lot of these principles are the foundation for laws and other obligations companies face.

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