To create sustainable success it is necessary to have both a positive impact and to generate revenue growth at the same time. At the end of the day, that is what enables you to run a business and invest in new opportunities for future success.
Market leaders show they can
Companies that have committed themselves to a sustainable future for themselves, the society and the environment prove that positive impact and positive bottom-line can be combined:
- In 2012, Unilever’s turnover increased by 10.5%, taking Unilever through the €50 billion barrier;
- Triodos Bank is a very trusted bank and has more than doubled in size since the banking crisis began in 2008;
- In 2012, GE made R&D investments of $1.4 billion in ecomagination services and generated total revenues of $25 billion for these services;
- DSM has set up a successful line of Eco+-products, now accounting for 43% of running business.